A good laugh helps the medicine go down

Monty Python are British, aren't they? And it is in U.K. that the campaign for Flying to the end of the world was invented. Good laughs with a deep meaning. The people behind the campaigns have a solid business background that they have put into the service of climate care.

It is important to note that it is not travelling itself that is in the line of fire but the travel where the purpose is obscure or non-existing.