Are you an Atoner, a Goddess or a Boomer?

Or would you rather be something else? The British Energy Saving Trust has made a green barometer that basically shows we think better of ourselves than we actually live up to, but also that there is hope for improvements.

The rest of us, not being subjects of the Queen, may nevertheless take some impression of this profiling. It clearly illustrates that sustainable energy is not an issue of technology improvements only but also a change in life-style. And one of the habits hard to give up is air-travelling.

One of the issues for technology improvements should be to develop such gadgets that support life-style changes. Far too often it is supposed that information and financial instruments per se are sufficient.