A fertilizer plant was protected against long power interruptions that have the potential to close the site down. However the consequences of other PQ issues like short interruptions, voltage dips and voltage surges were still significant enough to create an annual loss of €3.6 million. This wastage approximated the company’s national annual financial losses. Put another way: without those PQ losses, they would have made a profit. These losses consisted mainly of lost revenue, staff downtime, additional logistical costs and contractual penalties. Not quantified but recognised was the potential loss of reputation as a reliable supplier.