Supplying the sustainable technology.
By Hans Nilsson / Published on Tue, 2007-08-28 07:00Some of the technology we need will doubtless be provided by (small) innovators, but the volume will come from the huge companies established in the market. Searching their websites to see how they market sustainability and energy efficiency gives us an idea about their ability and preparedness. The readers may judge the quality of their efforts themselves.
General Electric has coined a concept of "Ecomagination". Within this, the entire company's products are captured and given specific targets.
ABB uses Energy Efficieny as a platform to describe their product and development range.
Siemens focuses on Research and Innovation and uses case-stories to show the applicability.
All these publications are glossy and persuasive, but provide both interesting reading and good information on where the companies are heading. In the mind of this author, it also gives an idea of how well prepared the companies are to meet the new market, but that is up to everyone to judge for themselves!
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