How consumers consider green energy

Lack of understanding of terminology and technology

Consumers are aware that they could do more in terms of energy conservation and efficiency. However, they almost always lack the necessary knowledge on the subject to know which actions are appropriate to take. This includes even the most basic terminology; often it is not properly understood. Moreover, consumers generally perceive green technology as expensive, ugly, and hard to use. These are the main conclusions of the first two EcoPinion surveys conducted by Ecoalign.

Ecoalign is a U.S. strategic marketing agency with a mission to align consumer behaviour with energy and environmental needs. In recent months, they have executed a series of surveys throughout the U.S. mapping the consumer’s view of green energy.

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